If anyone embodies Simone, it’s Mara Lafontan!
A model and international influencer who is passionate about fashion, Mara let us into her world for a day, in collaboration with Elle.fr.
Mara’s philosophy: “Be yourself, the French way.”
Mara began as a photographer before realising there was a place for her in front of the camera too. Being French, fashion is literally in her DNA. “I’ve always been interested in the world of fashion. My mum was a huge inspiration to me," says Mara. “Fashion is also such an important subject in France. I remember that even as a young teenager I was very aware of what our style says about us. For me, fashion has always been an important form of expression, changing with how I feel and what I want to convey each day.”
Mara is based in Paris, but her career has taken her all over the world. She has lived in nearly all the world’s fashion capitals.
“I’m lucky to have worked in lots of countries where fashions are not necessarily the same,” she says. “I'm very influenced by my environment. I’m always myself, but I play with the conventions. As for makeup, in London, I don’t leave the house without eyeliner. In Paris, I’ll wear only very red lipstick. In Los Angeles, barely anything, just sun-kissed skin,” says Mara.
But she also knows to avoid what doesn’t suit her. “You’ll never see a French woman wear something she doesn’t feel good in just because it’s the latest trend,” she says.
"I remain the same, but I play with the codes."
“That’s also the reason I feel so French.”
Guarding her own personal identity is essential to her, both in her fashion choices and her life. Her feed reveals a strong, autonomous woman. She is the embodiment of femininity and self-confidence. This is exactly what Mara wants to convey to the women she meets. “It’s difficult to stay true to yourself with the constant pressure from society to be the best version of ourselves. With time, I have realised that I have my own unique values, and I decided not to lose sight of this, by continuing to share as much as possible,” she states.
The new Simone collection inspires her to play and explore sides of herself that she had never envisaged. “As well as being fresh and current, it’s a look that gives me confidence and makes me feel good, in body and mind. It makes me want to be my best self and be a new person that day. It calls for something new, it calls to my deepest self, which is strong and not afraid,” says Mara.
During the past few months, Mara has taken the time to take time, to reconnect with friends and loved ones, re-evaluate her goals and personal aspirations, and learn to be a better friend to herself. As inspirational as she is beautiful, Mara leaves us with the following words: “Whatever life throws at us, we can always choose how we respond. We have our whole lives to become who we really are, with no pressure, and it is essential to see the beauty in each day.”
Mara Lafontan's selection