Launched in 2021, Simone Cares is the program that supports Simone Pérèle’s social and environmental commitments.
Committed step by step
For 70 years, Simone Pérèle has remained true to the values it holds dear: kindness, tolerance, solidarity and humility. While we have never been one to jump on the bandwagon, we remain ever-attentive to social and environmental issues.
In 2021, in recognition of the pressing nature of these challenges, we are launching our new Simone Cares program. Now more than ever, our unique history and values are our best assets for ensuring success.
Simone Cares (about) - The environment
Simone Cares (about) - Women
Simone Cares (about) - Products
Commitment No 1: Supporting crafts and creative professions that are dear to us
For 7 decades, we have supported the creative professions that contribute to the unique elegance of our products, seeking out ethical and eco-friendly solutions that combine heritage with positive action.
Whether Calais lace workers or European embroiderers, all of these craftspeople help showcase the brand’s unique corsetry know-how and carry on the passion of a profession and the beauty of artisanal techniques.
Commitment No 2: Gentle on women and gentle on the planet.
On average, an embroidered or lace bra consists of 25 different parts.
As a result, making it 100% eco-friendly is an ambitious, perhaps even impossible challenge. Nevertheless, we believe lingerie can be as gentle on the environment as it is on the women who wear it, without sacrificing any of its sexiness.
Today, 100% of our raw materials are OEKO-TEX®-certified, meaning they are entirely chemical-free.
The LIV swimwear range, to be launched in summer 2021, is made from Q-Nova, a recycled fabric derived from textile industry waste.
What is Q-Nova ?
Q-Nova fiber is a recycled fiber from production waste. It is environmentally friendly, its manufacturing process is reliable and certified, and its energy footprint is reduced.
Commitment No 3: Reducing the environmental impact of our packaging.
Our eco-friendly product packaging and bags are made from 50% recycled paper and 100% recycled cotton, while our security tags are also made from 100% recycled paper.
Lastly, because another important form of action we can take is to produce less, we are doing as much as we can to reduce all packaging that is not absolutely essential to meet hygiene requirements and protect our collections.
Because our mission today is to give women the freedom to be themselves every day and because, now more than ever, giving meaning to our actions is vital, we have decided to support 3 different but complementary causes that provide comfort and confidence to the women who need it most.
Commitment No 1: Improving the health of women and girls in Madagascar with CARE
We have joined forces with the humanitarian organisation CARE, which helps the most vulnerable communities across the world.
Together, we are helping 105 schools and their communities in the Amoron’i Mania region of central Madagascar to access water, hygiene products and sanitation.
Our aim is to protect the health of all, and in particular to help women and girls to maintain their personal hygiene when menstruating. Because they live in isolated areas, they do not have access to healthcare in the event of infection or illness.
Together, we fight against the period taboo (known locally as “Fadim Bolana”, with “fady” meaning “taboo”) which still marginalises women and prevents them from taking part in many activities.
We feel a particular affinity with Madagascar, a country where we have a production plant which primarily employs women.
Commitment No 2: Bringing comfort and reassurance to impoverished women with Féminité Sans Abri
We have donated more than 20,000 items of lingerie to Féminité Sans Abri, a French charity created in 2017 by Bordeaux native Lucie Sanchez, who wanted to restore some confidence and dignity to women in difficulty.
The association collects leftover stocks of hygiene products from all over France and redistributes them in wash bags to homeless women and students in precarious circumstances.
It is in this spirit of solidarity and sisterhood that our teams have set about selecting, sorting and packaging samples of our products that are not intended for sale.
Commitment No 3: Supporting everyday heroines through the Café des Femmes in Clichy
We have decided to work with the Café des Femmes in Clichy, the Paris suburb where our offices are located, to help local women fighting various battles.
On a voluntary basis, we offer them support from our employees, who share best practices from their respective fields of expertise or based on their life experience.
The aim is to share tips that could make a difference to the success of any project. In the autumn, a fitting session will be organised to help women rediscover and accept their bodies. The women of Clichy will have no excuse not to feel beautiful and confident!
LIV, an eco-friendly range
Made from recycled fibres. Two-colour, ultra-chic XL bow that combines femininity and elegance.
Simone Cares is just the beginning of a deep commitment to the environment and society, which will be tirelessly pursued and renewed to meet new social and environmental challenges, as we constantly question ourselves to better support and empower women in accordance with our shared ideals.