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Making your body beautiful is not a goal, its a starting point of personal fulfilment. Thanks to our expert knowledge of your silhouette, we embellish your curves, bringing you your unique self-confidence. Not only do we create beautiful lingerie, we desire to trigger a personal change. We would like to accompany, guide and help you in revealing your true beauty. Together, we will bring out the free, audacious woman that you have inside of you. "Self confidence is a beauty that never fades", as Mme Simone Pérèle would have said. So have some fun, get started, and reveal the very best of yourself.
Pioneer and visionary, Madame Pérèle opened her Parisian workshop in 1948. This talented corsetmaker replied to the needs of women and embellished their silhouettes with fashionable lingerie that was both elegant and comfortable.
The female silhouette evolved with the underwear of the 1950's. The Bullet bra which sculpted sharp, pointed breasts was a must-have and the Soleil range became cult.
As a forerunner, Simone Pérèle launched Sole Mio using innovative Lycra lace; used in lingerie for the first time. This new line with its previously unseen material, sublimated the image of each woman by adpating itself to their every movement and guaranteeing full comfort with their figures.
Avant-garde, Simone Pérèle created Pétale, an invisible line with no underwires, that fulfilled the need for freedom and the return of 'natural' that 70's women craved.
Our workshops accompanied women by offering garter belts, corsets and half cup bras. Women could assume their full power of seduction with total confidence!
Women aspired to softer, more supple lingerie. Simone Pérèle offered them the Essentials: the second-skin line.
Lingerie benefited from recent, innovative techniques. Simone Pérèle launched Andora, the first line using 3D Spacer fabric. Since the launch 10 years ago, one Andora bra is bought each minute in the world.
In front of Mary McCartney's lense, Simone Pérèle explored behind the scenes of fashion and creation.
More than ever at the service of women, we launched the morpho-test to better accompany you in the choice of the ideal lingerie for your figure, lingerie that reinforces your self-esteem.